Compilation of Writing Web Content tips:
Content Title – Catchy, 4-5 words and direct.Use Simple English – avoid jargons.Concise – express much in few words, because users don’t read much text. They scan text.Check grammar and spellingMake it interesting – After you have solid and informative content, make sure you deliver it interesting. Maybe you can sprinkle some humors into them.Limit the Number of Words and Sentences – to enhance the readability of prose text, a sentence should not contain more than 20 words. A paragraph should not contain more than 6 sentences.Well-structured – Example1st paragraph – outline your article, share the points you are going
review in the article, and state why these points are important.
2nd paragraph – review point one
3rd paragraph – review point two
4th paragraph – review point three
5th paragraph – summary. restate the points of your article and reiterate why those points were important.
References
Criteria of a Quality ArticleResearch-Based Web Design & Usability GuidelinesMore Resources
http://www.webdesignfromscratch.com/copywriting.cfmhttp://www.alistapart.com/topics/content/writing/