Vivy Yusof, clad in a gorgeous silky cream-colored headscarf, doesn’t have time for stereotypes. She’s too busy running a retail empire in her home country of Malaysia, which landed her a spot on FORBES 30 Under 30 Asia list this year.
“I think there’s a misconception there, that Muslim women are oppressed,” says 29-year-old Yusof, who made the decision to wear the hijab a few years ago.
It’s an expensive misconception to have.
The booming modest wear industry is estimated to be worth $368 billion by 2021, making Muslimah-savvy entrepreneurs like Yusof a prescient and profitable force to be reckoned with in the Asian retail space.
Today, her e-commerce platform FashionValet is a major player in Malaysia, and Yusof’s own hijab brand, dUCk, is among the most popular scarves on the global market.
“I feel like women are supposed to go out there, whatever God gives you, your talents, use them for the good of the world. And still look presentable!” A sentiment women around the world can all get behind.